The National Food & Drink Manufacturing Conference 2011-10-10

Off the back of the major political parties conference season, it was the turn of the IOSH Food  & Drink Manufacturing group to host theirs in the historic city of Nottingham. Although there was no mass media ranks at the Nottingham Belfry and no ‘grand-standing’ from the speakers; there was undoubtedly a huge amount of passion within what was a record-breaking conference in terms of attendees.

The previous weeks sunny weather had given way to a more autumnal feel, but this didn’t put off the delegates who had come en masse to the event. It was a great mix of HSE professionals from all levels  in the industry, who were all happy to share ideas. The first part of day one set the scene for the two day conference, with key speakers from the industry discussing the challenges ahead for the coming months.  After lunch, there were several further speakers, which highlighted day-to-day issues of HSE Management and gave food for thought to areas of improvement and practical solutions, on issues such as workplace transport and the safety of night-time cleaning contractors.

In the evening there was chance for dinner and it gave time for the delegates to talk through the topics discussed and how it may be relevant to their organisations. During the dinner there was also an awards presentation, for best practical HSE incentive with the Food & Drink sector. This was won by Mark Edwards of Speedibake for a practical solution to PPE issues on a multi-lingual site.

Day two started with presentations by the award winner from the night before, along with the two runners up who were Alan White from Allied Bakeries and Nicola Callaghan from Nestle.  The presentations were warmly received by the audience and all highlighted how practical safety solutions are successful when everyone buys into a positive mindset. It was clear after speaking to others at the interval, that these incentives impressed and many other companies felt they could learn from these programmes. After lunch there were a number of entertaining and informative presentations around engaging others to develop best HSE practice. The presentations by Bernie Catterall and Gerard Hand were particularly passionate and enjoyable, and brought an end to a very successful conference.

The overwhelming message that came across was that engaging others wasn’t rocket-science but needed HSE professionals with passion and the ability to make the subject relevant to the entire workforce. ‘Keep it Simple’ seemed to be the watchword for the event, and hopefully the messages from the presentations will be used practically in the forthcoming year. I certainly will look forward to returning to the Conference in 2012.

Liam Tiddy
HSEQ Recruitment Specialist

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Negligent employers believed to be the biggest challenge facing the health and safety industry

We recently ran a poll amongst health and safety professionals asking what they believed to be the biggest challenge facing their industry. The results show that those within the industry believe that it is negligent employers, looking to cut corners in the recession.

Click on the pie chart to see a full size image.

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Advice on Writing your CV

There are many ways to write a CV correctly and include the information that should go in it. The following guidelines will give you a good idea of what you should do to ensure your CV is the best it can be.

Introductory details:
After beginning your CV with your name, address and contact details at the top (there is no need to write CV or Curriculum Vitae as a title), continue with a brief paragraph of personal ‘profile’ or introduction, describing your work ethic and some of your main positive qualities in order to capture the reader’s attention. You should also very briefly cover your career background so far (if any) and where you intend it to go. Explain why you are applying for this job, remembering to always be positive in this section. Avoid jokes whether they are subtle or obvious and never directly criticise a previous employer or firm. Saying “I have just achieved X qualification and am seeking to develop my career,” is good, but do not say “I want to get out of this rubbish job because I hate my boss and it’s boring and I want anything that’s not here!” Do not go into too much detail in your introduction as you can put more detail in the following sections. The employer is interested in what you can do for them so stating in too much detail what you are looking for is of no interest to them and may make them think you are inflexible on your career path. Note that in your personal details, it is up to you whether you wish to include age, nationality, marital status, etc, as these ought not to affect the consideration of your CV.

Employment History:
There are two main ways to arrange the next section of your CV, covering your employment history and what skills/responsibilities you had. For those with a lower number of previous roles in their career history, it may be beneficial to create a chronological employment history, starting with your most recent role and working backwards. Head each role with your job title/position, the company that you worked for (and if it is not clear from their name, the sort of company that they are or industry that they work in), where you were based (town/county) and the dates between which you worked there. Under each of these headings you can then itemise your day to day tasks, the skills you acquired and your responsibilities. Use a combination of short paragraphs and bullet points if there is a lot of information to relate.

However, this layout can often push your CV to well over 2 or 3 pages in total, so you may want to try the alternative. Write an employment history with only the headings (outlined in the previous paragraph) as bullet points. If necessary add a few words of explanation if the bullet point doesn’t clearly summarise the role. Then follow the employment history section with a key skills/responsibilities section in order of significance/relevance to the job for which you are applying. This can prove a more concise way of detailing skills that you may have used in several of your previous jobs by avoiding repetition. Remember that whilst it is important to sell yourself and emphasise your positive contributions, do not embellish the truth too far to make it look as if you have achieved successes or tasks which you have not. However you must find a balance between exaggeration and modesty, as playing down your achievements is equally detrimental. Identify what your potential employers goals are (a safer working environment? profit? market expansion?) and show how your skills will help them to achieve those goals. If you have little work experience you may wish to put your summary of your education a qualifications before the Employment History. This may also be a good idea if the job description emphasises a need for specific qualifications. Whether you decide to put this section before or after, remember to include the full title of the qualification, the institution where it was achieved and the dates that you studied/achieved it. Depending on its duration/validity, work experience can be put either along with education or along with the employment history. It is acceptable to have gaps in your employment history but you must make sure that you put at least a small explanation in so that they so not look suspicious. Keep explanations as positive as possible but do not lie.

Additional Information:
Lastly, under appropriate headings (e.g. Additional Information); add any extra skills or information that may not have been covered so far. This may include foreign languages which you speak and at what level, whether or not you have a driving licence and what type it is, etc. If you wish to include hobbies, make sure they are a good reflection on you and not too generic. Try to make any skills you highlight sound transferable. Specific skills such as a good knowledge of Microsoft Excel may not be relevant to this role, but an ability to learn new IT packages quickly or to clearly communicate when teaching are applicable to most jobs. If you can back these claims up with examples or figures from previous roles, this is even better. It is best not to put reference contact details straight onto your CV but state ‘references available on request’. This way you save space on your CV and you will know when references are being taken on you because you will have to be contacted for details.

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Why 3 is the magic number when it comes to writing your CV

There are three C’s to remember when writing your CV:
• Clarity
• Conciseness
• Consistency

1. CLARITY
Make your CV easily readable and space it clearly with distinguishable section headings. It is highly recommended to aim for 2 to 3 pages in total, as you want to make the document useful not only to those who want an in-depth and detailed history but also to those who are likely to just skim-read your CV to get a general idea of your suitability. Unfortunately some HR departments and secretaries will barely look at the CV but rather scan it electronically for key words, so it is important to make sure these are in there and used as clearly and regularly as is appropriate. This is not always the case of course so it is important for it to be coherent too, especially for when it is to be put forward to interviewers at the next higher stage. Once your CV is complete, ask a friend to read it, as a second pair of eyes can identify areas of difficulty that may be clear to you but not to others. Between you, you may be able to remove clichéd buzz-words, unfamiliar abbreviations and filler phrases and settle on a tone that is polite and respectful. Unless informed otherwise, it is not always safe to assume that the first person to read your CV will be an expert in the industry.

2. CONCISENESS
When writing your CV, keep in mind that it is the very first impression that you will be giving to a potential employer. You may have many interesting skills or achievements from your career, but it is important to identify those which are relevant and noteworthy over those which are standard and emphasise them accordingly by relating them back to the job description if possible. The content should also be relevant to the job for which you are applying. Read all the information you have about the role thoroughly so you know it inside-out and then tailor the information in your CV accordingly, emphasising relevant skills and experiences and omitting irrelevant information such as jobs that are entirely different from the one you are seeking. However, don’t dismiss seemingly mundane tasks too readily. If they are integral to the day-to-day functioning of the company, try to relate that.  Your CV is a means to getting the interview, not to getting the job straight away, so give enough information to capture their attention and give them questions to ask in your interview. Once you have the interview, you will be able to go into greater detail in the areas where they want you to do so.

3. CONSISTENCY
Consistency in writing style and presentation are important. Do not use too many differing fonts and spacing styles but aim for clear simplicity. It is also best not to depend on colour to distinguish sections or heading as not everyone uses a colour printer or photocopier. Instead you can embolden or underline headings or make the font slightly larger, but try to keep these stylistic techniques to headings only, otherwise they begin to lose their distinction. Check and double check your spelling and grammar, both with the program’s spell-checker and yourself. If you can find someone to proof read your CV as well, even better, because there is no excuse and mistakes will make you look careless or unintelligent to the employer.

Above all you must remember that the picture of yourself that your CV paints must be accurate and relate to what the interviewer sees and learns of you in the interview. If you have oversold yourself in your CV, it may be painfully obvious to the interviewer and they will dismiss you in their minds before the interview is even over. Underselling yourself will lose you the interview in the first place.

Gemma Turner
Marketing Manager

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Business Lessons Learned From The Recession – read Shirley’s chapter here

Shirley Parsons has recently contributed to a great new book which is available as a free download from http://bit.ly/iTmK7t. The book is called Lessons Learned from the Recession and is the first in a series of books aimed at aspiring and proven Business Leaders around the world. To find out more and share any feedback, check out: www.thebusinessleadersbookclub.com.

In the book, 60 carefully selected business leaders share their personal experiences of what they have learned from the most recent recession. The chapters are a mix of success stories containing personal stories interwoven with detailed practical advice.

You can read Shirley’s chapter here, where she looks at the lessons learned from the recession whilst offering advice on how to mitigate its effects.

To read all of his points and the other 59 contributions, you can download ‘Lessons Learned from the Recession’ for free from www.theebooklibrary.co.uk.

Chapter 50: 30 years of Operating and Consulting: A Reflection

The current recession marks our third experience of operating in a recession in the UK. Back in 1979 we started our first two businesses going into a recession although we were very naive then. We didn’t actually realise we’d been in a recession until much later on, we just thought the trading climate was what it was.

It wasn’t until the 89-92 recession that we began to understand what going through a recession was really like. At that stage we had two businesses – Sypol, the environmental and safety consultancy, and S-Com, the technical agency and computer systems and products house. August 1989 marked the end of the property bubble of that era and prices were about to fall off a cliff. I remember addressing everyone in the group and announcing that we were about to go into recession, but we still didn’t really know what to expect other than things would get tough.

However new business dried up substantially, we had to release people and we all had to go back to developing as much business as we could – everyone became hands on. At the same time we were able to strengthen Sypol by merging with another small specialist consultancy and we decided to focus on the recruitment side of our ICT business and set about selling our systems house and communications products businesses.

The end of recession came as rapidly as the start. In March 1992 the tap came back on and having disposed of our systems house and products businesses and with Sypol operating autonomously with a new management team, we were well geared to expand rapidly. Both Sypol and S-Com grew rapidly throughout the 1990s and towards the end of the decade we sold both businesses.

This was followed by working earn outs and latterly, by a period as investors in a range of diverse entrepreneurial businesses. Then in 2005 we decided to start again on our own by forming The Identify Group. Our first group start up was a Health and Safety recruitment business, named after Shirley as by that time she’d become a brand in her own right. This was followed in 2008 by the addition of Kineticom Ltd, acquired from sister company Kineticom Inc. along with Malik Shaw – a small public sector agency.

We all heard Alistair Darling’s warning at the end of August 2008 about the worst conditions for 60 years, but at that time we weren’t seeing any effects feeding through. Even at the end of 2008 at our annual planning sessions we were asking “what recession?”. Indeed it was not until mid 2009 that trading conditions began to deteriorate rapidly and we felt the effects in both our health and safety and our ICT and Telecoms sectors. The Public Sector still continued to perform well though.

It’s fair to say that with the exception of those in the public sector, all of our staff began to understand what being in a recession was actually like. Then having planned for a flat year, 2010 has turned out to be good for all of our businesses. ICT/Telecoms was a little slower to get going, but Health and Safety hit the ground running and the first three quarters of 2010 were the best we’ve had.

So is it all over? We don’t think so. We’ve taken to engaging with the economic forecasters at the banks and we’re strongly influenced by the way they see things. We also meet regularly with our relationship mangers just to exchange views on how we all see things shaping up. The best view we have is that opportunities will still be there in 2011 and growth is possible, but expect a rocky road.

The main lessons we’ve learned from the previous and the current recessions concern the behaviour of finance providers. In 1987 our bankers had persuaded us to drop our invoice discounting arrangements in favour of a new offering direct from themselves. But by mid 1989 they were already getting nervous, bringing in new restrictions and generally making life difficult before finally announcing that they wanted out.

What had been a cordial relationship became one of mistrust. With the help of a former banker, we bought some time and managed to find a much better deal with a specialist invoice discounter. That relationship was also tested when one of our major clients – Ferranti – went bust, creating a £250K hole in our cash flows. The response of our new partners was to impose an overall reduction in our facility, leaving us to find more funding from private means, which we duly did and the relationship then got back on an even keel.

Similar behaviours came to the fore again in 2009. Our invoice discounting partner became very nervous and pernickety and was looking for holes in everything we did. They tried to unilaterally change the terms of our loan facilities in a really underhand way. We caught that one, but they won in the end because they invoked a change clause by claiming a breach on our part after a small error in one of our reports. Over the period, we went from being their biggest fan (and best reference site) to being their most vociferous detractor. We managed to terminate the relationship by mutual consent in 2010 and strangely our facilities are now with our High St bank (RBS) who we’ve been with ever since 1990 and who have been supportive through all of the ups and downs we’ve had over the years.

So the lessons learned are: -
• Recruitment businesses are usually first in and first out of a recession
• Property bubbles frequently precede a recession
• Banks and finance providers see the recession coming before we do
• When a recession comes many bankers show another side – not always an honest one
• If and when you do hit problems, expect the finance providers to give you a further stress test
• Long term relationships do seem to matter – but don’t bank on it
• It’s hard to call the start or the end of a recession in advance – just be ready to act
• Staff loyalty helps enormously

To mitigate the effects of a recession: -
• Create an operating cost base that is as flexible as possible
• Aim to create balance sheet strength that will enable you to withstand a ‘sizeable’ bad debt or trading losses
• Gear your business to have sufficient ‘headroom’ – avoid always being at the limit
• Try to spread the client base so that you are not overly dependent on a few large ones
• Be extra diligent with credit control and debt collection
• Be open internally – involve your staff more and keep them onside – you’re all in it together
• Help your staff to make sensible financial plans and not to over-commit when the times are really good, unless they have a strong personal balance sheet with good sources of liquidity.
• Know your sector cycles – some are cyclic with a recession, some are anti-cyclic and others depend more on sector investment cycles that are independent of recessions

Finally where are we now? Our figures are slightly better than they were in 2008, and we’ve moved our 5 year plan out by a couple of years. We’re cautiously optimistic about 2011 but we still have a higher degree of uncertainty than we would like. Our balance sheets are stronger now than they were last year and we have an excellent team. Let’s see what the markets do.

Addendum
Supplementary facts and figures: -
• In August 1989 we had approximately 120 contract staff working through S-Com.
• By March 1992 The number of contractors working through S-Com had declined to around 75
• In July 1997 when we sold S-Com, we had approximately 550 contractors on fees.

Throughout our time at S-Com we always supported the defence and telecoms industries and grew rapidly in the 90s in both of these sectors. The award of new mobile operator licences helped fuel the rapid growth during that period, as did the award of List-X for military work.

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Photos on your CV – Good or Bad Idea?

We are often asked here at Shirley Parsons Associates whether including a photo of yourself on your CV is a good or a bad idea. This is certainly a topic that causes heated discussion, and the truth is that there is no definitive answer; it boils down to opinion!

Many would suggest that including a photo within your CV is a bad idea for two main reasons. First of all it should be your experience and skill set which get you the interview not your appearance so it is these aspects that you should be concentrating on and drawing attention to, not how you look. So the answer is to let yourself be judged on your experiences and skills, and simply not include your photo at all. Secondly most recruitment agencies or HR departments will use databases for recording candidates CVs and details. If you have a photo on your CV it can often cause problems when it is uploaded onto these systems, when the file can become corrupted, which can leave your CV not looking the way you intended it to.

However there is now a compromise in the argument for photos on CVs, and it comes in the form of the social networking site, LinkedIn. For job seekers I would certainly encourage using the business focused site LinkedIn. Not only does it give you another channel to use for networking and job seeking purposes, but it also allows you to post an online business profile, including a photo of yourself. When adding this photo it is important to remember that the photo you use should present yourself in suitable and applicable business wear – not dressed up to the nines on a night out on the tiles for example. Once you have a complete profile, photo and all, you can put a link on your CV to your LinkedIn profile, which recruiters and hiring managers may choose to visit or not. This way the photo does not corrupt your application or detract from the content of your CV.

So in conclusion, try leaving your photo off your application and instead work on a LinkedIn profile that helps highlight your skills and suitability. To find out more about LinkedIn and to learn how to get the most out of it, visit their learning centre http://learn.linkedin.com/new-users/

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Our Hunt for Trainee Recruiters

Headed up by Penny Mines, our Sales Support Manager, we are running an in-house recruitment scheme to attract recent graduates or experienced people looking to get into recruitment and start a career with Shirley Parsons Associates. We are looking for focused, ambitious and highly motivated individuals seeking an excellent career opportunity in recruitment.

So if you are a graduate looking for your first or second job or have opted against the university route but want a career in sales then get in touch. If you are self-driven, have a flair for business and wish to unlock your entrepreneurial skills we will help you maximise your potential and give you the opportunity to reap immediate rewards, both financial and personal development.

Or perhaps you have a niece, nephew, brother, sister or friend that is considering a role in recruitment. If so please let us know! Can you think of anyone? If so contact Penny Mines on response@shirleyparsons.com or call 01296 611314. Alternatively why not forward them the job advert.

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Congratulations to the Winners of the ‘Best Candidate in the National Diploma’

Shirley Parsons Associates were again proud sponsors of the award for the best candidate in the NEBOSH National Diploma at the NEBOSH graduation & Awards Ceremony held at Warwick University on 27th June 2011. This year there were 2 students whose marks were so close that it was decided to award the honour to both of them. Lisa Pearson, who was trained by EEF Training and Robert Brill, who was trained by West Anglia Training Association were the 2 worthy recipients. Shirley Parsons was on hand to present the awards in person together with colleague Shona Turner (see image below).

NEBOSH’s chair Sir Bill Callaghan welcomed everyone and introduced the guest of honour Judith Hackitt, Chair of the Health and Safety Executive, who made a short address about the importance of the qualifications and what a difference they can make in the world of work.

Following the event Shirley commented ‘’We were delighted to be asked for the 2nd year running to sponsor the prize for The Best Candidate in the NEBOSH National Diploma and enjoyed the day. It was a great celebration for the graduates and their families.”

Nearly 1,200 Diplomats, their guests and course providers attended the ceremony and the day acted as the prefect platform for recognising and rewarding the outstanding achievement of those students achieving the best results in their respective qualifications.

NEBOSH graduates

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The Increasing Criminalisation of Health and Safety

I arrived at the June Thames Valley IOSH to a packed waiting area, where the members were chatting, drinking coffee and eating the tasty sandwiches, that had been kindly laid on. I had number of interesting conversations which a few members discussing the HSE issues of the day and the world at large; however it wasn’t long until we were ushered into the auditorium to listen to the presentation of Daniel McShee from Kennedys law firm.

After the general member’s issues and a number of anecdotes we were soon into Daniels’s presentation. Daniel was asked to speak about the Corporate Manslaughter Act, but felt that a wider topic was appropriate; and this was the ’Increasing Criminalisation of Health and Safety’.

Daniel gave an informative overview on the laws and application of this regarding criminal acts involving H&S incidents. Daniel gave a number of interesting and thought-provoking examples around the potential prosecution of individuals.

The over-riding message was that although the headlines have been on the Corporate Manslaughter Act; there is a wider issue of criminal cases being taken not just against companies, but individuals. It is likely this will increase over the next few years.

Liam Tiddy
HSEQ Recruitment Manager at Shirley Parsons Associates specialising in manufacturing, logistics and engineering

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Proud Sponsors of a Great Event

For the 2nd year running Shirley Parsons Associates will be proud sponsors of the annual Graduation & Awards Ceremony held by NEBOSH at Warwick University. This year’s event will take place on Monday 27th June and Shirley together with her colleague Shona Turner will be in attendance. We were delighted to be asked again to sponsor the prize for The Best Candidate in the NEBOSH National Diploma and are looking  forward to the day which is sure to be a great celebration for the graduates and their families.

Last year nearly 1,200 Diplomates, their guests and course providers attended the ceremony and the day acts as the prefect platform for recognising and rewarding the outstanding achievement of those students achieving the best results in their respective qualifications.

As well as the award for the NEBOSH National Diploma, the ceremony also celebrates the Best Candidates in the following qualifications:

• Unit A National Diploma
• Unit B National Diploma
• Unit C National Diploma
• Unit D National Diploma
• International Diploma
• Environmental Diploma
• National General Certificate
• National Certificate in Construction
• Fire Safety and Risk Management Certificate
• International General Certificate
• National Certificate in Environmental Management
• Certificate in the Management of Health and Well-being
• International Construction Certificate
• International Oil & Gas Certificate
• Alstom

Keep an eye on the Shirley Parsons blog for a review of the event along with photographs of Shirley alongside the winners.

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